We broadcast to a captive audience. Supermarket shoppers visit the supermarket multiple times a week for an average of 41 minutes each visit.
We broadcast content where it is guaranteed to be seen. Our audience can’t change the channel, turn the page, click away or throw out your ad with the rest of the junk mail.
Studies by Nielson and the Hoop Group show that consumers are two times more likely to recall and take action on ad messages when they view them away from home, and they are nearly 4xs more likely to activate online compared to TV, newspapers, magazines and radio.
Online activation includes consumers visiting your web page, downloading your app or coupon, or making an online purchase.